The Upside Down Funnel

The Upside-Down Funnel, Issue #08

The untracked half of GTM data, AI buying software and flying banner ads

Oct 21 • Mada Seghete

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The Upside-Down Funnel, Issue #07

AI wars reaching new heights, AEO impact, buried touchpoints, Jev for GTM

Oct 1 • Mada Seghete

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September 2026

How To Measure The Real Impact Of AEO

Visibility, Pipeline And What AEO Says About Buyer Intent

Published on The Future of Marketing • Sep 17

Finally a better way to measure and manage ABM

Upside has set a new bar for how to do this once tricky thing

Sep 15 • Camille Ricketts

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The Upside-Down Funnel, Issue #06

Brain Fry, Direct Mail Explorations And What’s Sourcing Our Own Deals

Sep 1 • Mada Seghete

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August 2026

The Upside-Down Funnel, Issue #05

Knowing What You Want, Manual vs AI Video Edits, Agent Offsites and a Morality Debate Over a Gym Waitlist

Aug 18 • Mada Seghete

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The Upside-Down Funnel — Issue #04

Missing GTM Loops, Dead Slides, Marxist Labs and Tattoos for Interviews

Aug 5 • Mada Seghete

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July 2026

The Upside-Down Funnel — Issue #03

GTM Evals, Portable Brains and Rogue Agents

Jul 28 • Mada Seghete

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The Upside-Down Funnel

Issue #2: Data, Harnesses, Tired Humans And Pizza From The CLI

Jul 20 • Mada Seghete

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The Upside-Down Funnel - Weekend News

Issue #1 - Harnesses, GTM Brain, Chief of Staff Setups and Why We Hate Attribution

Jul 13 • Mada Seghete

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Attribution didn't just die. It was murdered by your comp plan.

AI is resurrecting it from its ashes.

Jul 10 • Mada Seghete

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June 2026

Agentic GTM is here. Your data isn’t ready for it.

The agents, internal tools, and analyst-quality reports that help you scale in this new age can be afternoon projects now…but not until you have a…

Jun 30 • Alex Bauer, Mada Seghete, and Dan Ahmadi

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