The Upside Down Funnel

The Upside-Down Funnel

Issue #2: Data, Harnesses, Tired Humans And Pizza From The CLI

Jul 20 • Mada Seghete

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The Upside-Down Funnel - Weekend News

Issue #1 - Harnesses, GTM Brain, Chief of Staff Setups and Why We Hate Attribution

Jul 13 • Mada Seghete

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Attribution didn't just die. It was murdered by your comp plan.

AI is resurrecting it from its ashes.

Jul 10 • Mada Seghete

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June 2026

Agentic GTM is here. Your data isn’t ready for it.

The agents, internal tools, and analyst-quality reports that help you scale in this new age can be afternoon projects now…but not until you have a…

Jun 30 • Alex Bauer, Mada Seghete, and Dan Ahmadi

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May 2026

🧬 Sequencing the GTM Engineer DNA

Everyone has a vibe-based take on GTM Engineering. We actually took the GTME playbook and applied data to define GTME.

May 15 • Mada Seghete

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April 2026

Why the new Salesforce MCP isn't ready for GTM Engineers and RevOps.

An exploration of the official Salesforce MCP for GTM Engineering use cases.

Apr 21 • Dan Ahmadi

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How Three Marketing Leaders Are Becoming GTM Engineers With AI

Last week we hosted a webinar with three people who are basically doing our job better than we could.

Apr 17 • Dan Ahmadi and Mada Seghete

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March 2026

How We Automated Five Marketing Functions with AI Agents

And Why We Believe AI is Making Marketing Fun Again

Mar 31 • Mada Seghete and Dan Ahmadi

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Coming soon

This is The Upside Down Funnel.

Mar 3 • Mada Seghete