Love the name. Reminds me of this presentation I did on growth teams way back in 2016:
"Perhaps what’s more important to understand in the difference between marketing and growth is how the traditional marketing funnel changes with startups. Above is the traditional marketing funnel. This model is based on the old school model of product development before the internet in spending a lot of money to make people want things.
Startups by definition should be making things people already want. When you do that, you can invert the funnel and focus on people that already want the product or people that are already using it. This is more effective on a small (or no) budget."
This is high praise coming from you :) Honestly Fable helped me - I had an idea to make it about the Funnel somehow, but the "upside-down" did not come to me, even though it sounded so obvious after fable suggested it.
Great first post! This is so cool!
Inspired by Early Days!!!
We're honored!
Love the name. Reminds me of this presentation I did on growth teams way back in 2016:
"Perhaps what’s more important to understand in the difference between marketing and growth is how the traditional marketing funnel changes with startups. Above is the traditional marketing funnel. This model is based on the old school model of product development before the internet in spending a lot of money to make people want things.
Startups by definition should be making things people already want. When you do that, you can invert the funnel and focus on people that already want the product or people that are already using it. This is more effective on a small (or no) budget."
😅
This is high praise coming from you :) Honestly Fable helped me - I had an idea to make it about the Funnel somehow, but the "upside-down" did not come to me, even though it sounded so obvious after fable suggested it.
I certainly prefer it to invert! And now you've got all these Stranger Things connotations at your disposal.
great name!
I had some help :-D Thanks for pushing me!